Tuesday, July 9, 2013

Honey, I shrunk the Obama data machine

http://www.politico.com/story/2013/07/obama-database-smaller-campaigns-93860.html?hp=f1

Article PhotoYou’ve heard the legend of the Democratic data machine: the vast apparatus constructed by dozens of analytics wizards in Chicago and funded by Barack Obama’s billion-dollar campaign that gave the president’s party a dominant edge in political intelligence last cycle.
Now, heading into the 2013 and 2014 elections, Democrats face a different kind of challenge: taking the campaign tools they’ve assembled and miniaturizing them.
The most immediate priority is making sure the party’s data and analytics resources are applicable in smaller-scale campaigns, ones without nine- or even seven-figure budgets — Terry McAuliffe’s gubernatorial bid in Virginia, for example, or a host of legislative candidates in New Jersey. For the purposes of 2013 and 2014, the idea is to help Democrats up and down the ballot identify, track and turn out voters who sympathize with Democratic positions — on climate, say, or guns — but may lack the motivation to participate in off-year elections.
they the republicans are quick to say Pres. is embracing Bush policy, which always struck me as reasonable he started this and set everything in motion would it not make sense that knowing what they did they would best know how to reverse it the last part had to be done by Pres. the republicans had no desire to reverse they knew it was volatile and just what was ordered to make the Pres. look bad.
AFL-CIO Political Director Michael Podhorzer, a top analytics pioneer in the Democratic coalition, said the cost of sophisticated data and analytics work plunges every election cycle — and that Democrats have a considerable head start in the human intelligence needed to do it right.
“I see a lot of the kinds of things the Obama campaign did or that we did constantly being standardized and available to smaller campaigns,” Podhorzer said. “You have a whole generation of people who are trained in using this kind of technology. And so they’re now populating Democratic campaigns up and down the ballot.”
with no plan of their own they are forced into exposing themselves as the ones embracing Pres. plans.  they have taken his playbook and tried to apply it to themselves problem is they are not Progressives and the rhetoric that comes from their purgered plan is still right wing hate oriented.
their only way back is to expunge the infection of T-Partyightis.