http://thinkprogress.org/alyssa/2013/02/20/1619651/nielsen-ratings-will-add-streaming-data-for-fall-2013-heres-what-we-need-to-ask-about-the-changes/
By September 2013, when the next TV season begins, Nielsen expects to have in place new hardware and software tools in the nearly 23,000 TV homes it samples. Those measurement systems will capture viewership not just from the 75 percent of homes that rely on cable, satellite and over the air broadcasts but also viewing via devices that deliver video from streaming services such as Netflix and Amazon, from so-called over-the-top services and from TV enabled game systems like the X-Box and PlayStation.While some use of iPads and other tablets that receive broadband in the home will be included in the first phase of measurement improvements, a second phase is envisioned to include such devices in a more comprehensive fashion. The second phase is envisioned to roll out on a slower timetable, according to sources, will the overall goal to attempt to capture video viewing of any kind from any source.
as with any multi media apparatus there is room for corruption, name seems not as pertinent as before,
take Gallup before last election totally the go to poll but given their drastically divide between all other pols teir integrity is in question by everyday people, those they poll.
with all the ways to invade our privacy how far a strech is it to manipulate a poll that you probably will never be able to tell if your individual selection was recorded as that or some hacker that wants to bring bacK Gilligan's island.
big money here ripe for pirate tchnologies. can someone tell them to bring back "VOYAGER"?
