Let’s face it, the agencies and advertisers are how we survive. So to tell them that their clients are stupid for not staying in an atmosphere in which they don’t want to be is akin to the Republicans not reading the tea leaves about changing demographics.I’m not here to argue the point, but rather to tell you what this ONE incident has cost me as an independent in a sea of big corporate operators, who are obviously losing tens of millions of dollars due to this one event.So far this year, my losses are in the hundreds of thousands of dollars. Cancellations, avoidance and decisions to just not buy across the whole format, no matter what the content…I’m not looking for Limbaugh to send me a check (although that would be nice), but I do think we have to let it be known that his actions have been devastating to our survival.
as true as that might be the reality is he's still sitting there grunting and occasionally looking at the camera. so the haters just can't get enough?
The business model for a public air waves radio station is matching advertising dollars with listeners. Advertising pays all the bills. It becomes obvious, then, that advertisers are the real power behind any publicly broadcast program. Advertising funds program content, and all else.
An advertiser boycott does not directly influence audience. Rather, it focuses on the funding that makes listenership possible. Thus, the best measure of the impact of an advertiser boycott (in the short term) is, what’s happening to the radio conglomerates? Three of the biggest, — Dial Global, Cumulus, and Clear Channel — all appear to be in trouble.
Is it too much to hope that hateful talk radio will be taken off the air?
yes maybe it is, in light of the victory of the Pres. it's ramped up even more with all right wing edia particpating. could it be those who listen are part of the 47%, and are suffering to and don't have the money anyway.
according to the news it's all picking up so if they are losing supporters then i would think hate doesn't work those big store chains wanted republicans so they allowed this kind of rhetoric much to their chagrin he lost now that audience is dwindling and denouncing the hate mongerers.
