http://www.newrepublic.com/article/113292/nras-end-real-gun-control-movement-has-arrived
On April 17, the bill to expand background checks on gun buyers failed in the Senate, and the fatalistic shrugs in Washington were so numerous they were nearly audible. The legislation had been a modest bipartisan compromise, supported by 90 percent of the public and lobbied for hard by the president. A group backed by Michael Bloomberg had spent $12 million on ads pressuring senators to vote “yes.” When the bill fell short—by just five votes—it seemed to confirm a Beltway article of faith: There’s no point messing with the National Rifle Association (NRA). And that, many assumed, was the last we’d be hearing about gun reform.
But then something unexpected happened. Some of the senators who’d voted “no” faced furious voters back home. Even before Erica Lafferty, the daughter of murdered Sandy Hook Elementary principal Dawn Hochsprung, confronted New Hampshire Republican Kelly Ayotte at a particularly tense town hall, Ayotte’s disapproval rating in the state had jumped from 35 to 46 percent—half the respondents said her “no” vote made them less likely to support her.1 In Pennsylvania, which has the second-highest concentration of NRA members in the country, the bill’s Republican co-sponsor, Pat Toomey, saw his approval reach a record high. One of the country’s best-known gun-rights advocates, Robert Levy,said the NRA’s “stonewalling of the background-check proposal was a mistake, both politically and substantively.”2
In the Senate, the backlash had an effect. Some Republicans who had opposed the bill, such as Johnny Isakson of Georgia and Jeff Flake of Arizona, signaled they might be open to changing their minds. Majority Leader Harry Reid, once a dependable NRA ally, spoke about taking the rare step of bringing the bill back for another vote. Senator Joe Manchin, the bill’s Democratic co-sponsor, is still actively courting support from his colleagues. “It’s not going away,” he told me.
this is not coming from a sincere change of mind because it's right but more so they hear "we the people" and we ar roaring about gun deaths. take away the cushy job of congressperson or senator nah, they'll straighten up and fly right.
Why did these developments take so many elected officials and pundits by surprise? As New York Times columnist Tom Edsall has pointed out, political science research shows that politicians consistently overestimate the conservatism of their constituents. But in this case, there was something more debilitating at work. The political class often lets old assumptions blind it to shifting realities.3 And the absolute power of the NRA is one of the oldest and least-tested assumptions in Washington.
that's that audacity of arrogance they are referring to, they were so sure againn all the lies and clandestien manuevers to sell their people on more guns, dosen't seem as important as little Susie or johnny GETTING KILLED BECAUSE OF GUNS WITHOUT BORDERS. that only puts a crosshair on your a.s too.
The NRA, of course, has real clout. Like many other groups, it lobbies in Washington and state capitals, buys ads and deploys activists during elections, and maintains a ratings system that grades elected officials and candidates on their support for its goals.
What sets the NRA apart is its relentless invocation of the Second Amendment, the single-mindedness of its supporters, and the inchoate nature of its hold on politicians. Its approval has come to signify not merely support for gun ownership, but American authenticity. For many in Congress, it’s “a cultural thing,” says one veteran Senate staffer. “You have to pass a cultural test for [constituents] to listen to you on the other stuff.”
they also failed to consider like everythin gelse it gets old and stale and unpalattable, then the picnic is over.