the new Mitt is the old Mitt with lipstick
Among the higher hurdles that American marketing geniuses have tried (and failed) to leap were attempts to convince car buyers to drive the ultra-ugly Edsel, and to convince consumers that what they needed was a "New Coke." But now comes the marketing leap that even Superman couldn't clear: selling Mitt Romney as a warm, loose, down-to-earth, regular guy who cares most about America's working stiffs.Oops – take that back! Henceforth, do not ever let the word "stiff" be printed, uttered, or implied in the same sentence with Mitt's name. That was the old Romney image, and it is now officially passé.
the one who can spin this guy into the savior of America will be a captain of the ad industry for at least 4 years if we default on intelligence and vote them back in
The branding of the new, relaxed Romney is being unveiled throughout this week's four-day Republican National Convention in Tampa. The stage itself – a $2.5 million structure of dark wood and warm tones that's said to be the most intricate, market-tested piece of stagecraft ever designed – is meant to convey conviviality. Rather than an imposing podium, this one is only six feet high with swooping steps – carefully constructed to make the multimillionaire nominee appear close to the people and "approachable."
Romney's convention planner exults that, as a viewer, you'll not have a sense that you're "looking at a stage, you're looking into someone's living room." Wow, maybe Mitt will be in his jammies – that would really say "relaxed!" The whole show is meant to be a bit of Oprah and a touch of Martha Stewart, with some MTV thrown in – which is somewhat disingenuous, for all three of those are fundamentally Democratic Party in spirit rather than Republican.
they are at it again using media to influence your vote they started back in the Nixon WH with Roger Ailes selling Fox news as the vehicle to the public mind, it works look at the right wing misguided faithful.
