http://www.newser.com/story/171621/gop-turns-to-silicon-valley-to-one-up-democrats.html
so given their track record they will spend a bunch on this and when it contains no hate vitriol and racist motivations they'll revert back to character.
The multimillion-dollar plan involves opening a Silicon Valley office and staffing it with software developers. Former Facebook engineer Andrew Barkett is already in place overseeing things.He and the RNC think they'll outdo the Obama campaign's effort, because that was focused purely on the president's run and not on other candidates. Democrats are now figuring out how to apply it to the entire party, but the RNC effort will make that a priority from the start. Barkett says it will be a "tool belt" for all GOP candidates, as opposed to the "locked treasure chest" of team Obama. One pro-Republican data expert cautioned Republicans not to assume that data is a magic bullet: “You can find all the voters, but you still need to determine what you are going to say to them.”
the one flaw in their plan they don't have an Obama to pull it off they are the partry of stupid, they will in turn say something that contradicts what ever Barkett tells them to do and say, they are republicans you don't learn their behavior its inbred, they are only reacting to their true nature racist bigots, those who are not intrenched in that way of gov't are the ones that will save us from them, not surprisingly from their own party we see that happening now